India's biggest SUV creator Mahindra & Mahindra (M&M) is prepared to make its presentation on US streets.

Posted on: Oct-2015 | Consumer Goods

India’s largest SUV producer Mahindra & Mahindra (M&M) is ready to make its presentation on US streets.  It’s starting with just two wheels. Mahindra hopes to win over city and grounds tenants with a USD 2,999, Vespa-like electric scooter called the GenZe, which drive on sale this fall in California, Oregon and Michigan.Sales could quickly grow to different states and Europe.
 
“The pressure has really been on to form sure that we get this right”, says Terence Duncan, the head of customer engagement for the GenZe and one of its chief architects. What we’re doing, really, is acquaintingthe brand to American customers.
 
To demand to septics, Mahindra designed the GenZe in Silicon Valley with components favoured by tech-savvy Mille- nnials, similar to a secure tablet charging port under the seat.
It opened its four stores in San Francisco and Portland because buyers there are more accepting of two-wheeled transport.
 
GenZe most imaginative component is a 28-pound movable battery, which riders can unhook and carry inside to charge. The battery takes 3.5 hours to completely charge, and the scooter goes for 30 miles on a charge. Its only goes up to 30 miles per hour, so riders won't require a motorcycle license.
 
This is not a first endeavorMahindra’s to crack the US car market. The USD 16.9 billion conglomerate controls about 40 per cent of the SUV market in India.